Course curriculum

  • 1

    Welcome to Social Media & Digital Humanities: Methods/Approaches for Social Scientists

    • A Message From The Instructor
    • How To Use This Course
    • What Do You Want Out Of The Course?
  • 2

    Part 1: Overview of Social Media Research Theory

    • Introduction to Social Media Research
    • Overview of a Published Social Media Study
    • Qualitative Methods to Analyse Social Media Data
    • PDF of a Published Study on Analysing Swine Flu Tweets Using Thematic Analysis
    • Coding Tweets: An Example of a Dataset
    • Quantitative Methods to Analyse Social Media Data
    • Theoretical Frameworks and Netnography
    • General Benefits and Limitations of Social Media
  • 3

    Part 2: Overview of Practical Social Media Tools

    • Introduction to Practical Tools
    • NodeXL for Social Media Analysis
    • NodeXL Examples Of The 6-Types of Twitter Networks
    • Example of a Published Study Using NodeXL and Social Network Analysis
    • Advanced Reading on 6-Types of NodeXL Twitter Network
    • Commercial Tools for Social Media Research
    • Free Academic Tools For Social Media Research
    • Social Media and Image Analysis: an Introduction
    • Web Scraping to get data from Review Websites, Forums and Social Media
  • 4

    Using NodeXL to Download and Analyse Tweets Quick Start Guide

    • NodeXL and Automation
    • Alternative Social Media Research Foundation Quick Start Guide
    • Quick Start Guide PDF version
  • 5

    Using Mozdeh to download tweets quick start guide

    • Mozdeh Quick Start Guide
    • Mozdeh Full Manual
  • 6

    Conclusion and Lessons

    • Conclusion
    • Ethical Issues in Social Media Research
    • Book Chapter on the Ethics of Researching Twitter
    • End of Course Quiz
    • Submit Your Social Media Study Assignment


Dr. Wasim Ahmed

Social Media Expert

Dr. Wasim Ahmed

Dr Ahmed, Lecturer in Digital Business, is a social scientist with a PhD on social media and Digital Humanities. Dr Ahmed has published peer reviewed articles in high impact factor journals on the topic of social media. He regularly guest lectures on social media research tools with over 70 talks in across 11 countries. He has worked as a consultant advising brands and during his PhD he completed an internship with Manchester United. Dr Ahmed has years of experience with social media working with government, media, and industry including highly influential individuals. He is a member of various industry and educational social media groups such as the Social Media Research Foundation and the Association for Information Science and Technology. Read more about Dr Ahmed: On his Research Blog: On his LinkedIn Profile:

Who will benefit from this course?

Academics/ Researchers, Masters and PhD students, Research Support Staff and Managers, Library and Information Professionals, Communications and Marketing Professionals, Finance/Banking Professionals, and Entrepreneurs

Upon completion of this course, participants will: Understand basics of social media research and the many methodologies to analyse social network data Understand the theoretical aspects of social media research and gain knolwedge of key methodologies to analyse social media research. Be able to transform communication data (e.g. Facebook, YouTube, Twitter etc.) into network data. Be familiar with the use of standard tools and software for the analysis of social media data Be able to devise and conduct social media research for industry and/or academia.

What are you waiting for?

In today's digital world the ability to analyse social media is more important than ever. Gain the skills & knowledge to boost your academic research or gain insight into your brands performance. Entrepreneurs develop skills needed to become a social media consultant. Available at £99 for a LIMITED TIME only (normal price £199) save 55%, don't miss out and BOOK TODAY for £99 for INSTANT ACCESS!

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